It may be the largest such grouping in the country, but Rupert Murdoch’s outlets are Australia’s least trusted media brands, according to new Roy Morgan research.
The ABC retained its title as most trusted media brand in Australia, winning an inaugural “Roy Morgan Trusted Brand Award” in the process.
Netflix, the SBS and The Guardian followed in the ABC in the most trusted column, while News Corporation, Google, Fox News, Sky News and Fairfax Newspapers were the least trusted media organisations.
READ AN ARTICLE IN PEARLS AND IRRITATIONS
The wide-ranging Roy Morgan research ranks Australian brands in terms of their perceived trust or distrust by the public.
READ A ROY MORGAN MEDIA RELEASE ABOUT THE SURVEY
The survey is explained in the video below, with media company rankings appearing at around the nine-minute mark.
According to the ABC’s 2021-22 Annual Report, the corporation’s own tracking programme has found that trust in the ABC has actually increased by one percentage point in the past year.
With a target set at 80%, the annual report says 78% of survey respondents said the ABC was trusted buy all Australians, up from 77% in the previous year.
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