Rusted on ABC fan, Chris Kealy, suggests that ABC Friends should try to reach new audiences by focussing on what the ABC does well and why it is important.

Dear Editor

It is not enough to identify the threats to the ABC (e.g. Segal, Hanson, Henderson). I suggest that there be another focus as well – what the ABC does really well and why is it so important.

Landline is excellent and it could be linked to a series on Australia’s food bowls and how we become a country with predictable food security. Robin Williams on ABC RN continues to pique one’s interest. TV could also promote Science and Maths (a la STEM) for learning. Foreign Correspondent remains outstanding and Media Watch is excellent.

ABC coverage of natural disasters and emergencies is accurate and life-saving. ABC Radio, especially podcasts, has led to a resurgence in listening- whether this was unintended or a deliberate strategy or not, it works. Children’s TV is educational fun and engaging. 7.30 with Sarah Ferguson is terrific/terrifying in her ability to delve and hold the audience’s attention when she explores difficult political, cultural, religious issues with her guests.

All these are major contributions to our learning and place in society, which are not well enough known.

There is work to be done, of course. Local news is a shocker (more on overseas and less AFL please), repeats are excessive, and the different ABC TV channels need to provide more variety.

The ABC is essential. It is not paid for by advertising companies, it is at arms-length from the Government of the day, and it has to meet its Charter. ABC Independence can be strengthened by them taking on and exposing the influences of Murdoch press and the lobby groups trying to “gag” them.  ABC radio is available to anyone whether they can navigate digital platforms or not. This will become even more important as AI embeds itself into our thinking and influence.

ABC Friends can and should do more to praise and promote the contributions of the ABC, and to publicise its importance. It would attract new audiences and help to strengthen both the ABC and ABC Friends.

Chris Kealy